Review Cracking the Corporate Code: The Revealing Success Stories of 32 African-American Executives
Cracking the Corporate Code: The Revealing Success Stories of 32 African-American Executives Summary á 0 Over the last few decades advances by African Americans in the business world have been both impressive and well documented But even a cursory glance at the statistics not to mention a look around most corporations reveals that despite much progress minority executives are still relatively few and far betweenWhether in the form of insensitivity change averse corporate cultures socio economic factors or outright racism African Americans still face very real obstacles along the path to professional success To many these obstacles have seemed insurmountable and their careers have foundered But to thousands of others these challenges have been an invitation to excel and their accomplishments have been worthy of both praise and emulationCracking the Corporate Code delves deeply into the lives and careers of 32 such notable professionals These are not the men and women usually cited the high profile government officials the legendary civil rights pioneers or the megastar athletes who have leveraged their on field success into positions of leadership The authors have chosen instead to profile individuals who have risen through the ranks of America's most noteworthy businesses to the highest echelons of corporate power and influenceIn exclusive eye opening interviews these men and women recount their impressive and widely differing career trajectories revealing what motivated and discouraged them their sources of support and conflict and the strategies they developed to excel in organizations like PepsiCo GE Merrill Lynch Kraft Prudential Chrysler and dozens Rather than offer these inspiring stories as individual biographies the authors have identified their common threads analyzing what they revea.Read Ø PDF, DOC, TXT or eBook ↠ Price M. Cobbs
Cracking the Corporate Code: The Revealing Success Stories of 32 African-American Executives Summary á 0 L to the reader about Reconciling the ambiguities inherent for black professionals in corporate culture Trusting your own abilities and potential while managing the ever present issue of race Overcoming isolation to establish not only your place in the organization but also a voice that will be heard and respected Reading the unwritten rules and developing the sixth sense necessary to play the gameCultivating and managing the relationships that will be crucial to securing meaningful and influential positions Understanding what true power is how to compete for and acuire it and how to translate it into substantial leadershipOpportunities for success abound for African Americans For the last 40 years the best of the best have been stepping up to seize and often create those opportunities The next generation of black professionals will travel the paths blazed by the pioneers profiled in this landmark book and will be poised to achieve even greater results while continuing the legacy of diversity for the generations yet to comePrice M Cobbs MD is co author of Black Rage and The Jesus Bag considered classics in the literature of African American experience Dr Cobbs is also an internationally recognized expert on executive leadership management development and corporate diversity He lives in San FranciscoJudith L Turnock is an attorney coach and talent development expert A lifelong advocate of racial gender and economic euality she is committed to closing the communication gap between blacks and whites both in the workplace and in the community at large She lives in New York CityHARDCOVER JACKET COPY BACK COVERGeneral BusinessCracking the Corporate CodeThe Revealing Success Stories of 32 African.
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Cracking the Corporate Code: The Revealing Success Stories of 32 African-American Executives Summary á 0 American ExecutivesPrice M Cobbs and Judith L TurnockThe subtext of black executives' experiences from 1965 to today is the enormous progress corporate America has already made At the same time it is obvious how much work remains to be done Cracking the Corporate Code will speed up the forward momentum because the message is so clear and the logic so compelling We are on a journey to a very good place and all America will reap the rewards Steve Reinemund CEO PepsiCo from the ForewordCorporate America holds opportunities for minority executives than ever before And yet many companies whose stated missions include workforce diversity have proven less than ideal for people of color As these institutions struggle to apply what is preached to what is practiced it is incumbent upon black professionals to assert their skills and place themselves in a position to succeedCracking the Corporate Code presents the stories of 32 executives whose stories define African American business success Thriving in spite of multiple obstacles they have enjoyed extraordinary careers at and helped build the fortunes of organizations including Sears Roebuck General Mills Coors Brewing Company Coca Cola Revlon Citibank AON Corning Paine Webber and many In remarkably candid interviews these exemplary professionals reveal not only the secrets of their successes but the sources of their fears their most difficult challenges and their hopes for the future Their experiences are presented according to what they reveal about the black experience in the white centric workplace from uncertainty to confidence from struggle to strength and from enjoying success to giving back in the name of those whose fortunes have yet to turn.
- Cracking the Corporate Code: The Revealing Success Stories of 32 African-American Executives
- Price M. Cobbs
- 16 July 2020